Technology exists to make our lives simpler and so it is but obvious that digital technology would focus on solving common problems faced by businesses and individuals. Technology steps in where human power cannot alone take care of everything. The truth is technology offers solutions to so many myriad business problems that some of these are not even noticed by us. Here are the ones where the contribution of technology has been overwhelming:
- Finding content: Without new content, businesses could not hope to survive. For this, we cannot thank the Internet enough. Search engines have enabled employees to get all the information and resources they need to boost productivity. With emergence of platforms like Salesforce and social media, the manner in which businesses engaged with customers earlier has undergone a major change. These new digital channels of communication through chatbots for instance has improved customer satisfaction and bridged the gap between businesses and buyers. Content is now much easier to post and discover.
- Completing tasks faster: Perhaps the biggest contribution of digital technology has been in allowing people to complete tasks faster than ever before. For instance spreadsheet software such as Microsoft Excel or accounting software such as QuickBooks can boost business productivity significantly, by allowing complex tasks to be done in a matter of minutes. Whether it is racking sales and expenditure, profits and payroll, everything can now be done digitally. Tedious tasks of manually collecting, compiling, and storing huge volumes of unorganized data are now passé.
- Working remotely: Digitalization has helped people to stay connected personally and professionally all across the globe. Employees no longer have to stay chained to their office desks to get work done. They can access important documents and files on-the-go from devices like tablets and laptops, and even the new-age smartphones. All changes made to data will get replicated across all devices. Speedy internet connections and sophisticated devices have now made it super convenient for workers to work from anywhere. The evolution of cloud technology and cloud storage has ensured that your accessibility to data is never interrupted.
- Reducing administrative expenses: Businesses have always had to set a large amount aside to make sure key business functions run optimally. This is where technology has contributed generously. All previous paper-processed are now done digitally, whether it is managing invoices or signing business contracts. Using digital payment mediums like PayPal, businesses can now automate much of their payment problems. Software like Trello helps businesses to keep track of work-in-progress and pending work. Most importantly, using digital tools ensures that mistakes are rare; even if there are errors, they can be detected faster and resolved in time.
- Targeting customers: With the advent of digital technology, reaching out to their target audience has become even simpler for businesses. Using software and digital display ads, now companies can target specific locations and demographics. Email marketing has made it possible for companies to convert viewers into leads; email marketing software tracks product search histories and buyer-clicks to drive conversions. The idea is to communicate with the right customer at just the right time and not everyone at all times.
- Backing up data: Businesses would have to spend many man-hours previously to back up their data and files. Not only was this manual process extremely tedious and cumbersome but files once deleted could not be restored on some occasions. Now with cloud technology, this problem has been resolved completely.